Continued from Part 1...
Preceding the attention bestowed on the unreadable-faced beauties who adorn the show’s 67 outfits, it’s the show’s guests who seek, demand and satisfactorily capture the eye of the camera lens.
Thanks to the explosive fashion blogging community, the show’s audience is often the photographers taking shots soon after they’ve nonchalantly walked Valentino’s cream carpet as a prized guest. They achieve this by stylishly concealing their cameras as they walk the same prestigious walkway, as they’ll be treading backwards on as eager fashion paparazzi. Their goal, of course, is to capture and be captured, making the best of online coverage, marking their presence known at such a prestigious show.
Owing to my public relations background, I was quick to spot the bogus guests, like the perfectly stretched-limo sized beauty who wore this season’s revered Chanel full-length coat, highly distinctive in denim. She walked with the self-assurance only a model can muster. The cameras flashed, blinked and bottled their eager eyes, appreciative of the photogenic hanger on which this hot-ticket designer piece fell.
Although it’s commonplace to find similar spaghetti-figured bodies in the audience, it was her discreet, yet not missed, pre-show exit that alerted me. Kudos earned for such an effective branding stunt as this one!
The other bogus guest’s tactics, and exit, was less discreet, although I had to give it to her, she rocked her look. Making her bright, cheeky and cheerful appearance around Elie Saab’s show, this blonde was instantly adored by the camera. The uniqueness of her panda toy squeezed out of her gold clutch tied in perfectly with all her other accented style details. It was her media blunder though, the openness of totally uncool eagerness, which gave her away. It was when I overheard her asking an initially keen photographer, “Where can I find these photographs of myself?” that I knew she’d just striked-out of getting published!
Perhaps it’s inside, the show and within ourselves, that we find the balance between being cool and collected.
Jessica Alba, for instance, seated herself wearing what Chanelle deemed as “the plainest” cream blouse and black pants. Once my celebrity-watching friend told me who the beauty was, (getting all the light bulb attention at that stage), I pointed out that because she’s Jessica Alba, she knows her style, and more importantly, we know who she is, giving her the freedom to dress for personal comfort and ease. She’s quiet and refined in her style, the epitome of confident style!
Lights, camera action, the ‘real’ show begins! To be continued…
Continued in final Part 3