If we’re ready to support a more environmentally sustainable and ethically focused lifestyle, then selecting “quality clothing over quantity” is a sure start.
It’s said we are filling our wardrobes 60% more than only 10 years ago, and journalist Lucy Siegle tells us 80 billion new garments are produced globally every year.
Not only are we consuming more than necessary, but also we are feverishly filling our wardrobes with bargain-priced pieces, only to quickly discard them for another seasonal ‘must-have’.
For those of us who were clothes shopping before the fast-fashion phenomenon took hold 20 years ago, can perhaps recognise the deterioration of fabric and stitching quality in today’s disposable apparel.
Mothers and grandmothers who were brought up in the 1940-60’s, still hold an appreciation for a well-sewn item of clothing. Their eye for quality might have been developed through their own sewing skills or that of tailors and seamstresses of their day.
Yet now with the ferocious spread of cheap fast-fashion production and consumption, we’re hard pressed to identify true quality.
Buying less, then selecting quality items, are empowering actions in support of more sustainable and ethical consumerism.
Here’s a starting point to signs of quality clothing: